meet amelia flora
hi! i’m amelia, the creator of fondly, flora. what started in 2020 as a creative escape quickly turned into my favorite corner of the internet. launched as @fondly_flora, it was my way of giving a decade-long Pinterest obsession a proper home and finally creating something just for me after years of being the voice behind the brand of my 9-5. a digital scrapbook for my #NOWTHATSAMOOD moments, if you will.
fondly, flora is rooted in nostalgia and a collector's eye. it’s an ode to my inner child who clipped magazines and wallpapered the walls of her closet with inspiration, and to both of my grandmothers, who shaped my eye in their own unique ways. somewhere between saving, styling, and sharing, this passion project grew into something much bigger than i ever planned.
today, fondly, flora is where constant inspiration lives. a place for color lovers, creative thinkers, and brand builders. home to nearly 100 thoughtfully crafted color palettes, the most fun internet friends, and even a lil ole calendar. consider this your open invitation to linger– i’m so glad you're here!
fondly,
amelia flora
